We had an amazing opportunity this week to attend a crash course by one of our mentors Titan, a veteran in Growth Hacking and Social Media Marketing. Titan began by getting us to break down the basics of marketing. He posed a question that encouraged us to consider the tenets…

We had the wonderful opportunity to meet with the CEO of Eu Yan Sang this week. Mr. Boey sat down with us for breakfast on Friday morning and gave us many useful insights about planning our business. …

This week was rather productive and eventful. We started off with a meeting with Dr. Alex about possibly acquiring a grant from NTUitive. We discussed potential routes for technological innovations. At our current position, our start-up lacks the innovative edge that warrants any kind of potential grants. Ideally, the next…

This week we had a workshop at NTUitive’s office with SJ where we revisited the VPC and BMC diagrams for refining our pitches. He emphasized that the thinking and analytical process should be our primary focus, and not to just fill in the charts with extraneous and non-objective points. Our…

Trying to develop a product in an already over-saturated market is always an arduous task. Where does one begin? What are we offering to consumers that they don’t already have access to? Are there possible pains that consumers often overlook and simply accept as the norm for using certain products…

This week’s meeting with SJ focused on our company branding and image. We discussed the importance of how consumers view various products on the market against the values and sentiments created through marketing and advertising. For instance, we examined how Dyson has managed to emerge from making mundane household appliances…

It is now week 7, lots of changes have been going in this entrepreneurship journey. We’ve got quite a few members who have fallen out, which has led to a reshuffling of the team members. It certainly has been a struggle for most of us. However, the rest of the…

This weeks webinar covered consultative selling. While it is easy to go on and on about a product for over 10 to 15 minutes. One of the main objectives for this week was to be able to pitch our ideas within 5 minutes. This is inherently challenging because you’ve got…

This week we had Dr. Alex coach us on effective communication methods to approach potential customers. Our teams were grouped into their respective projects and were tasked to create a probing scenario where the objective was to understand our customers better. …