Gabe Y.

Trying to develop a product in an already over-saturated market is always an arduous task. Where does one begin? What are we offering to consumers that they don’t already have access to? Are there possible pains that consumers often overlook and simply accept as the norm for using certain products…

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This week’s meeting with SJ focused on our company branding and image. We discussed the importance of how consumers view various products on the market against the values and sentiments created through marketing and advertising. For instance, we examined how Dyson has managed to emerge from making mundane household appliances…

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It is now week 7, lots of changes have been going in this entrepreneurship journey. We’ve got quite a few members who have fallen out, which has led to a reshuffling of the team members. It certainly has been a struggle for most of us. However, the rest of the…

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This weeks webinar covered consultative selling. While it is easy to go on and on about a product for over 10 to 15 minutes. One of the main objectives for this week was to be able to pitch our ideas within 5 minutes. This is inherently challenging because you’ve got…

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This week we had Dr. Alex coach us on effective communication methods to approach potential customers. Our teams were grouped into their respective projects and were tasked to create a probing scenario where the objective was to understand our customers better. They key intention here was not to try and…

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